Draw-Tite Announces TESTED TOUGH™ Program

Long-standing Quality Control System Recognized and Named

Plymouth, Michigan – For more than 64 years, Draw-Tite has been one of the most recognized brands in the towing industry, earning the title of North America’s Favorite Hitch. That’s a reputation Draw-Tite engineers take seriously. From the beginning, they’ve made certain to design and develop every new product to stringent internal quality standards that go beyond industry requirements.

Draw-Tite is now promoting the fact that the brand’s internal testing takes those extra steps – and how they contribute to the quality and durability of Draw-Tite products. Known as TESTED TOUGH, the program emphasizes the importance of uncompromising hitch performance and reliability.

The TESTED TOUGH regimen follows a philosophy that is directly opposed to material cost cutting in the interest of profitability.  The use of  robust alloys and exacting construction minimums ensure that Draw-Tite hitches more than surpass every legal requirement, for capacity and performance and always target the highest standard possible.

“We’re doing this because we have the responsibility of leadership,” explains Paul Caruso, Vice President of Towing Products and Business Development at Cequent Performance Products, the company that owns the Draw-Tite brand. “When your name means something, you have to back it up. We can’t afford to be ‘as good’ as everybody else. We have to be better, more reliable – sometimes to an extreme level. That’s why we put our hitches through a battery of brutal tests that represent extreme but realistic road hazards.”

 “It is felt that by exposing our core values, the industry will understand their importance and do what it takes to achieve TESTED TOUGH  results.  They are proof of Draw-Tite’s continuing commitment to put quality and safety as the measure of success.”

For more information about Draw-Tite and Cequent Performance Products, visit www.draw-tite.com

The first Draw-Tite hitch was invented in 1946 by Bill Whichello, an avid recreational vehicle enthusiast. Decades later, millions of Draw-Tite hitches on the road are testament to Draw-Tite’s reputation as North America’s Favorite Hitch. Today, Draw-Tite manufactures more than 750 different trailer hitches and accessories for almost 4000 vehicle applications. Draw-Tite is a Cequent Performance Products brand.

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Cequent, Bargman, Bulldog, Draw-Tite, Fulton, Hidden Hitch, Highland, Reese, ROLA, Tekonsha, Tow Ready and Wesbar are either registered trademarks or trademarks of Cequent Performance Products in the United States and/or other countries.  The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

For more information, press only:

Douglas Anderson, 734-656-3014, daanderson@cequentgroup.com

                Photos provided upon request.

For more information on Cequent Performance Products: http://www.cequentgroup.com

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