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Westin Brings In Two New Regional Sales Managers

Westin has brought aboard two new regional sales managers to the company's team. Dennis Dady is the new Northeastern Regional Sales Manager covering Southeastern Canada on down through Illinois with emphasis on the Jeep and Off-Road markets. Dennis brings with him experience in handling customers to the likes of Keystone Automotive, PEP Boys, Quadratec, Transamerican and many others.  Dennis' most recent three year tenure was with Pro Comp and its family of brands as their NE territory manager. Dennis got his start in the automotive world with American Specialties back in 1991, graduated to manufacturer's rep for Trail Master Suspension in 2000.  After the sale of Trail Master he moved into the rep agency side of the industry.  He worked 5 years for SRS Marketing as their truck and off-road salesman and then worked 3 years with SLAI rep agency in the automotive racing industry focusing on NASCAR and NHRA.

Jeff Sutherland is Westins new Central Regional Sales Manager covering the Dakota's on down to Texas and parts of Louisiana with key focus on Westin's Towing program. Jeff has worked with key customers managing market territories for domestic and international products, sales, logistics, resource acquisitions and more for national accounts. Jeff's most recent positions include Director of Marketing and New Business Development, National Accounts Executive, and District Sales in Eastern territories, most recently for Cequent, TTI Royal Appliance Manufacturing (Rigid, Ryobi), and Makita Power ToolsFor more information on Westin products, visit

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