U.S. Consumers Spend 1.47 Billion On Cyber Monday
According to Statistia, a German based statistics company on the internet, Cyber Monday was the largest online shopping day for American holiday shoppers in the past four years. The statistics company reported that 1,465 billion dollars was spent in daily retail e-commerce sales in the U.S. While there aren't any statistics on how much of this was spent on the automotive, truck accessory market, it does indicate the importance of reaching online customers with an e-commerce store.
So what can you do to take advantage of online customers? Try these first simple steps:
1) Make sure your website is up to date: People should be able to see deals and specials on your site's home page. Change it regularly.
2) Add your store to online business pages such as Manta, Yellowpages.com, Tonneaucovers.com, Google Places For Business etc. Most are free.
3) Advertize onlne using Google Ads and set them to target locally within a 10-20 mile radius. Advertize sale items and always include your phone number.