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New Products

Loft Lite Bright White Interior Illumination

The Loft Lite, by Brandmotion, gets a Bright White version to add to the popular Soft White model that was recognized in the New-Product – Mobile Electronics category at the Specialty Equipment Market Show last November. The Bright White model of the Loft Lite is designed to match the light output color of OEM illumination systems in certain vehicles.

The Loft Lite is a small pod housing that can be installed just about anywhere in a vehicle. The flush-mounted, rounded bezel surrounds a focused LED that requires less than 1/5th the power of an incandescent lamp and provides a steady light output up to 10 times longer. Intuitive soft-touch switching allows the operator to simply press the lens to turn the light on and off. Loft Lites also can be wired into the existing lighting system to illuminate when a door is opened. The Soft White model emits a color temperature of 3,000K, while the new Bright White doubles it at 6,000K.  For more information, visit

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