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Posted: October 12, 2013

Trucking Times Editor To Lead SEMA Show Seminars

Seminars will discuss benefits of vehicle accessorization and partnering with restyling professionals

By TTM Staff

Two seminars aimed at educating car dealers about the benefits of vehicle accessorization and partnering with restyling professionals will be moderated by Trucking Times' own Ellen McKoy. The sessions are sponsored jointly by the Professional Restylers Organization (PRO), a SEMA council, and the National Independent Automobile Dealers Association (NIADA), and are part of a track of four car-dealer-centric seminars to take place during the show.

The two panel discussions are "Maximizing Dealership Profitability with Accessories," aimed at new-car dealer principals and managers, and "Used-Vehicle Accessorizing: The New Profit Center," targeting owners and managers selling pre-owned vehicles.

"Maximizing Dealership Profitability with Accessories" is slated for Tuesday, November 5, 3:00-4:00 p.m., room N253 at the LVCC. Panelists include auto dealers Rick Ricart, general manager of Ricart Automotive, one of the largest dealerships in the U.S., and Ed Woods, who heads up sales for Parkway Ford, as well as three restyling experts: Ron Leslie, VP of sales, Katzkin Leather; Josh Poulson, owner of Auto Additions; and Kevin McGowan, owner of Auto Trim Restyling.

The used-vehicle session is scheduled for Thursday, November 7, 9:30 - 10:30 a.m., room N254. The speaker lineup includes Zane Clark, SEMA director of education; Dave Edmondson, VP sales and marketing, Roadwire Automotive Innovation; Fred Petrivelli, national accounts manager for Keystone Automotive; and used-car dealer Lou Tedeschi, owner of ASPI Motors.

"These sessions will offer invaluable tips and tactics on implementing a successful and profitable dealership accessory program," said McKoy. "I heartily urge truck-accessory retailers and restylers to not only encourage their dealer customers who are at the show to attend these sessions, but to plan on attending as well. The information the panelists will share will benefit anyone involved in dealer-direct sales."

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