Industry News

Posted: March 05, 2014

The 2014 Work Truck Show

New Business Opportunities At This Year's Work Truck Show

By Ellen McKoy

The doors opened at the Indiana Convention Center in Indianapolis March 5, marking a milestone in the history of the Work Truck Show. Produced by the National Truck Equipment Association since 1964 — the year NTEA was founded — the annual trade-only event is now celebrating its golden anniversary, a half century of serving the work-truck industry.

Occupying 500,000 sq. ft. of exhibit space, this year’s Work Truck Show runs from March 5-7. The show features 500 exhibiting companies showcasing a range of products and accessories as well as many of the world’s leading chassis manufacturers. The list of accessory exhibitors reads like an industry who’s who, from A.R.E., American Force Wheels, ATC Truck Covers, B&W Trailer Hitches and BEDSLIDE/Takit, to BEDNET Cargo Restraint Systems, BOLT Locks, and Covercraft, to CURT Manufacturing, Hiniker Snow Plows and Keystone Automotive Operations.

Other familiar names include LEER Fleet/Pace Edwards and TAG, Lund International, Rhino Linings, Roll-N-Lock, Rostra Precision Controls and SNUGTOP, as well as Transfer Flow, Unique Truck Accessories, Westin Automotive Products and many, many more. In addition to the array of fleet-specific new products, the show also will give attendees a firsthand look at the latest OEM fleet offerings from Chevrolet and GMC Commercial Truck, Ford Commercial Truck, RAM Commercial, and Daimler Vans USA, among others.

Education is also a key focal point at every Work Truck Show. More than 60 seminars are on the docket this year. The range of timely topics will include sessions on advanced technology as well as such business-building strategies and solutions as best practices, customer service, parts and service marketing, and communication skills. Also on tap: the Green Truck Summit.Held in conjunction with Work Truck Show from March 4-5, the Summit is best known for offering education focused on clean vehicle technology innovations for vocational trucks.

Complete with a full complement of fleet accessory suppliers and myriad educational offerings — including a keynote address by Condoleezza Rice, former U.S. Secretary of State — plus a host of networking events, the Work Truck Show offers a wealth of new-business and learning opportunities. A once-a-year chance to see the newest commercial products, connect with leading suppliers and talk shop with industry peers — making it an ideal venue for truck-accessory retailers and restylers looking to capture a bigger piece of the fleet market and get a jump on the competition. “Our 50th year is a milestone, but the Work Truck Show 2014 is all about the future,” said Mark Woody, NTEA 2014 Convention chairman. “For the show and beyond, there is a real focus on new technology, equipment and ways of thinking that are necessary for industry professionals to thrive.”

“The Work Truck Show is unique in its focus on the fleet and commercial side of the business,” commented Joel Ayres, VP at BEDSLIDE/Takit and a long-time show exhibitor. “For truck-accessory retailers and restylers who are interested in exploring and learning more about this segment of the market, the Work Truck Show is a great place to learn about the fleet/commercial business, connect with the fleets and suppliers, and discover new business opportunities.”

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