Posted: October 12, 2013
Takit And Leer’s New Partnership Will Create Lifestyle Products For Truck Owners
Kevin Page, VP Sales & Marketing For Leer, and Jason Ehrlich Chief Marketing Officer Takit/Bedslide, discuss details of the partnership between Leer and Takit/BedSlideBy Dan Sanchez
In an effort to combine compatible components of an overall cargo-management system, Takit, manufacturer of the BedSlide, and Leer, one of the leading cap and tonneau manufacturers, partnered together to create products that can improve the experiences truck owners have with their vehicles. “We are collaborating to develop innovative products that work together seamlessly,” said Kevin Page, VP of sales, marketing and development for Truck Accessories group. “We discovered Takit and Leer had the same goals, and it was in both our interests to pursue them together.” The partnership came about as a result of both companies’ move towards adapting to the lifestyles of truck owners, an effort that enhances the activities in which their vehicles are used. According to Jason Ehrlich, chief marketing officer at Takit/BedSlide, both companies are working together to bring new products to market at this year’s SEMA Show.
“We partnered with Leer to develop a handful of different accessories that can enhance the experience of people who use their trucks for work, hunting, fishing, camping and more,” said Ehrlich. “But our current products will be fully compatible with any of the upcoming new products developed from our partnership.” The new products will be unveiled in November at this year’s show in Las Vegas, Nevada, and will showcase a variety of Leer caps that incorporate the BedSlide inside. Included will be Leer’s premiere 100XQ cap that has been redesigned and will be on display, installed on a 2014 Silverado and a 2014 Toyota Tundra. “The BedSlide will be used with all of our caps,” said Page. “Many of our caps will work perfectly with the BedSlide cargo-management system and were designed with our merging relationship in mind.” In addition to a combination of great products, both companies believe the partnership will also help jobbers. “Our goal is to make it easier for the jobber to present packages to the consumer,” said Ehrlich. “We’re also committed to making the customer aware of these products and how they can integrate them into their daily lives.” But dealers won’t need to order the two products separately, or try to figure out what cap works with a particular model BedSlide. “The dealer will be able to absolutely sell the two products in combination, and also be able to get them delivered together, not independently,” said Page.
During the first year of the partnership, Leer and Takit will introduce the cap/cargo product that will be standardized to reach across a variety of outdoor markets. “Later, niche accessories will be introduced that will allow our products to become THE package you need if you fish, hunt or camp with your pickup truck,” said Ehrlich. To see how the two products are integrated together, you’ll have to attend the 2013 SEMA Show and visit either the TAG booth, 31059, or the Takit/BedSlide exhibit, booth 30129, both located in the South Hall.