Posted: June 22, 2013
Cashing-In On The Exploding Jeep Accessory MarketBy Dan Sanchez
If you haven’t already heard, Jeeps are one of the most accessorized vehicles on the market today. For truck accessory retailers, this can open up a new market segment that’s within easy reach. When truck accessory manufacturers saw this market open up, they quickly began developing and adding Jeep products to their line. "No doubt the Jeep market has been booming.” says Dan Kruzic of Dee-Zee. “Jeep has always had a very dedicated group of enthusiasts, but the addition of the four- door Wrangler has opened up a totally new market, making it more attractive as the family vehicle. Dee Zee has seen very good demand for steps and additional storage options."
Other manufacturers found that the Jeep market opened up new possibilities for their products. Take spray-on truck bed liners for example. An application on high-impact areas on Jeeps allows for more uses, as well as new customers that can take advantage of this technology. “Scorpion offers a coating that is perfect for high abuse areas of the Jeep Wrangler bodies, says Beau Battin of Scorpion Protective Coatings. “It will also add additional protection to high corrosion areas and with an additional additive called HNR, the coating can provide heat and noise reduction. It’s perfect for those wishing to coat the interior belly of their Jeep.”
With the support and even some incentives from the same manufacturers you carry in your store, accessing the Jeep market isn’t so much of a stretch. Start by contacting your manufacturer’s reps and warehouse distributors. See what types of Jeep products are readily available and if they can offer some discounts with your normal order.
But don’t start by trying to turn your store into a Jeep 4x4 outfitter. Stay within the types of accessories you already carry, such as hitches, LED lighting, seat covers, floor mats, side steps, cargo boxes and more. Once you begin advertising and letting your customers know you carry Jeep accessories, you can allow your product line to grow with your business. We put together some examples of popular Jeep products that would be an easy fit.
Scorpion Protective Coatings is known for its industry leading truck bed liners. But, the uses for this three part polyurethane coating system are endless, as evident by this 2008 Jeep Wrangler built by Austin Weiss of Stuart, Florida. The Jeep was taken apart and coated with Scorpion’s urethane coating because of its extremely durable physical properties and ease in application. www.scorpioncoatings.com.
Dee-Zee’s Jeep boxes provide safe, lockable storage and fit two and four door models. They feature a stainless steel latch and gas-shock opening lid, and come in a textured black powder coat finish. www.deezee.com.
BedRug offers a fully custom-molded, waterproof liner for 1997-2006 Jeep Wranglers. The system installs quickly without the need to remove any seat brackets or the center console. Individual pieces can be quickly removed and hosed off after a long day on the trail if desired. The BedRug Jeep liner dries quickly, resists all harsh chemicals, and will not stain, stink, mold or mildew. The 1/4-inch polypropylene foam insulates your interior from road noise and heat.
Bushwacker has been manufacturing fender flares for trucks, SUVs, and Jeeps for years. Their newest product is for the Jeep Grand Cherokee. These Cut-Out™ Fender Flares fit 1999 to 2004 models and are made with patented Dura-Flex® 2000 TPO material, which is 100 percent UV protected and guards against fading, chalking and cracking. The flares add up to 1.25 inches of tire coverage for larger, more aggressive wheel and tires while maximizing articulation by removing two inches of excess sheet metal. www.bushwacker.com.
Delta Tech has new LED conversion kits for 1944-2012 Jeep Wranglers. The kit gives you all the bulbs necessary to swap exterior directional, running, brake and back up lights for three-watt high output SMD LED lights. These kits also include a license plate light and dome lights and a pair of 50 watt, 6 ohm load resistors to keep your signals operating properly. Increases your Jeeps visibility and provides an added measure of safety. Four part numbers cover 1944-2012 Jeep Wranglers and make an easy no hassle conversion. www.deltalights.com.
Auto Meter offers a triple gauge Direct Fit mounting solution for 2007-2011 Jeep Wrangler JKs. Designed to complement the Jeep styling, the three gauge mount attaches easily to the top of the dash above the center stack and radio. Constructed from textured, paintable black plastic to allow for complete custom tuning that matches the interior or custom color scheme. Mounts three 2 1/16” Auto Meter gauges in the driver’s field of vision providing critical information without the need to take your eyes off the trail. www.autometer.com.
Boom Mat™, a division of Design Engineering, Inc. (DEI) offers Sound Deadening Headliners and Side Window kits. These simple peel and stick kits dress up the headline and area around the rear side windows. It installs easily inside hard-top equipped Jeep Wranglers to minimize annoying outside noise with high quality marine grade acoustical foam that resists mold and mildew insulating passengers from outside heat or cold with an R4 value. When using the Side Window Kit in combination with the headliner, typically a 3 to 4 decibel noise reduction is achieved. Boom Mat’s Jeep Wrangler Headliner and Side Window Kit are available in black, gray or white for all hard top equipped Jeep Wrangler 4 door JK’s 2011 and up. www.BoomMat.com.