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Posted: February 14, 2013

Getting Into Graphics

Thats My Truck in DeMoines, Iowa found success in providing adheasive graphics for their fleet customers.

By David Herrmeyer

Getting into the graphics business may seem like a daunting task, and something not necessarily related to truck accessories. But Gerald Freetly, founder of That's My Truck in DeMoines, Iowa, proved that by combining graphics work with selling work-truck aftermarket products can be done with real success, and it’s not all that difficult. Freetly has run the sign and graphic business for nearly two years, and located it in a separate building next door to the sales showroom. The business has gotten easier and easier to handle. They have even branched out into serving non-truck related businesses and graphics on larger trucks — including semis, and even the local police force.  It is operated under the name of Sign-Edge Solutions.

As all businesses struggle to optimize their advertising investment, it only makes sense for them to make more and better use of their relatively inexpensive “rolling billboard” advertising. To capture their business, you need to be able to print and apply graphics. Finding the right materials for the job has even become easier. The recent American Aftermarket Group (AAG) and Restylers International alliance makes graphics more readily available. When these two buying groups joined forces, it made the less-traditional graphic and window tint materials available through the more traditional truck accessory channel represented by AAG. You can check it out for yourself by visiting Gerald Freetly at That's My Truck proved there's an advantage to diversifying your business, and there is a profit to be made too.

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