Posted: October 27, 2013
CORSA Pushes Performance To Truck Accessory Retailers
CORSA is set to connect with truck accessory retailers at the 2013 SEMA ShowBy Dan Sanchez
For performance manufacturer CORSA, the SEMA Show is a place for the Ohio-based exhaust and air intake manufacturer to show its new products to existing customers and expose truck- accessory retailers to the benefits of selling bolt-on performance products. Part of their plan is to provide intake and exhaust systems to vehicles that will be on display. The plan allows dealers and restylers to see how the products look and experience the quality first hand. “Beyond having an engaging booth, we support several different project builds with exhaust systems and air intakes,” said Craig Korhs, VP and general manager, TMG Performance Products. “SEMA provides a valuable opportunity to engage deeply with partners, showcase upcoming products, and discuss strategies for the upcoming year.
It’s a unique event in that so many manufacturers gather in one location, allowing retailers to conveniently speak to most, if not all, of their partners.” For retailers and restylers, one of the best suggestions Korhs offers is to simply visit manufacturers’ booths and make a plan. “Know the particular manufacturers you absolutely must visit and make a list of them first,” he said. “SEMA works very hard to organize the show according to category, and if you organize a list by product category and manufacturer, you’ll be able to systematically work through the entire convention center and visit every one of interest to you.” CORSA is at booth #24017 at the 2013 SEMA Show.