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Posted: October 18, 2013

Cequent Holds Executive Conferences

Cequent gives its dealers and installalers a sneek peek at what the company has on deck for 2014

By TTM Staff

Cequent dealers and installers attended the conference in September.Cequent™ Performance Products held its annual Executive and Hitch Pro conferences last month. The week-long event, which was held in Charleston, S.C., brought together distributors and Hitch Pro installers from across North America. The Executive Conference took place September 24th-26th and was attended by CPP distribution partners. The Hitch Pro portion of the event took place September 27th-28th and was attended by CPP dealers and installers. During the event, customers sat in on seminars hosted by CPP’s product managers.  In addition to meeting face-to-face with the CPP team, attendees were able to provide their comments during a focus group session. “Our annual conferences give customers the opportunity to see what we’ve got on deck for next year,” says Tom Benson, CPP President. “It also allows us to garner some feedback and talk candidly about what’s working and what needs improvement.” The topics this year focused on the transition of the company’s Goshen facility to Reynosa and Juarez, Mexico, new products, and CPP’s expectations for 2014. This was the 27th annual conference hosted by the company. “We look forward to these conferences because it gives us a chance to meet with long-time customers – it’s a bit like a big family reunion.”

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