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Posted: April 09, 2014

Building A Beauty From A Beast

New Mexico Based Restyler Finds A Niche Creating Classy Work Trucks

By Dan Sanchez

Trucks Unique TUF work-truckWork trucks aren't always the prettiest vehicles on the road, but occasionally one can be upfitted with just the right components to make it a bit classier. Trucks Unique, an upfitter located in Albuquerque, New Mexico and has been in business for more than 28 years, learned early on that there are some advantages to upfitting a truck with the right components.

"My wife Denise and I acquired the business from retiring friends in 2005. We really started focusing on the upfitting side of the business in 2006 because the demand at that time was incredible," says Phil Kenny, President of Trucks Unique. "All of the work-truck owners typically have a personal truck too so it was a natural fit. 

Between 2005 and 2009, Trucks Unique was selling around a hundred toolboxes a month and expanded into installing flatbeds, service bodies, cranes and liftgates. "Both on the upfitting side and the restyling side of Trucks Unique, there was also demand for custom fabrication so we started TUF (Trucks Unique Fabrication) in 2008.  Our early move into upfitting and custom fabrication really made a big difference in our ability to continue pressing through the last five years of a slow economy," says Kenny.

The company has learned what their customers like and need, and thus they upfit trucks with products like Royal Truck Body service bodies, CM Truck Bed flatbeds, RKI toolboxes, cranes and headache racks, Kargo Master cargo racks, B&W hitches, Ranch Hand winch bumpers and grille guards, Covercraft seat savers, Federal Signal warning lights, Palfinger liftgates and Iron Cross side steps and more. In addition TUF provides custom fabrication of racks, bumpers, hitches and various one-off creations when needed.

One example of the company's upfited trucks is this 2014 Ram 3500 they built for a customer. "Our customer, Ritchie Caldon of Caldon Seeding & Reclamation, has multiple work trucks in his fleet, but likes for them to stand out in a crowd," says Kenny. "The CM flatbed comes standard with removable stake sides, gooseneck hitch, receiver hitch and seven-way plug. This gave the Dodge much more flexibility on the job versus a regular pickup bed." Kenny and his team at Trucks Unique, added four heavy-duty underbody toolboxes, and a Promaxx 92-gallon auxiliary fuel tank. "In the wide open spaces of New Mexico there are plenty of miles between fuel stops, so the auxiliary diesel fuel tank and pump can be utilized to refill the truck or to fill job site equipment," says Kenny. 

Trucks Unique also added an Ecco mini light-bar that's mounted to a custom fabricated mount. The spare tire mount was also custom fabricated, and a set of Bushwacker pocket style fender flares were added to give the Dodge a more agressive appearance. Finally, the factory wheels were upgraded with a set of American eagle alloys. "The polished American Eagle wheels and riveted Bushwacker fender flares provide the final touches to an outstanding work truck," Kenny says.

While the truck is destined for some hard labor, it will indeed be able to do it longer,  more efficiently, and look good doing it. Trucks Unique proves that using the right truck accessories can not only improve a truck's potential, but also show a company's professionalism and make a good impression on potentially new customers.

Trucks Unique added the CM Flatbed, along with a 92 gallon auxiliary fuel tank, under-body tool boxes and more. 









Bushwacker fender flares and American Eagle alloy wheels take this work truck to a new level; giving the truck owner's company the ability to present a clean and professional appearance to their customers. 

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