Posted: March 01, 2013
Americas Largest Work Truck Event
Work Truck Show To Highlight New Products, Trends And OpportunitiesBy Ellen Mckoy
Here comes the 2013 Work Truck Show. Set to open at the Indiana Convention Center in Indianapolis on Wed., March 6 and run through Fri., March 8, the show, produced annually by the National Truck Equipment Association (NTEA), is billed as the premier venue for the commercial and fleet markets.
According to NTEA, the show is North America’s largest vocational truck event, making it an ideal business opportunity for industry professionals. “The Work Truck Show has really grown since its introduction in 2000,” stated Steve Carey, NTEA executive director. “The show provides incredible value.”
Topping the list of highlights: More than 550 exhibiting companies offering a firsthand look at the latest product and technology developments as well as an insider view of trends and market forecasts. Additionally, several OEMs have scheduled press conferences to introduce new vehicles, while the President’s Breakfast & NTEA Annual Meeting, slated for opening day, will feature a keynote address by comedian Jeff Foxworthy.
Education and training are another key component of the show. On Tues., March 5, the day prior to the show opening, two concurrent events are on tap: The Green Truck Summit and the Fleet Management Symposium. During show days, more than 60 sessions will focus on a range of timely topics, including
“Critical Trailer and Towing Factors for Class 1-4 Trucks,” “Upcoming Industry and Economic Trends: Impacts on Your Business,” and “Navigating the Impacts of Government Regulations on the Work Truck Industry.”
“The Work Truck Show is very valuable to us because it’s unique in the fact that many of the exhibitors are also potential customers,” observed Chris Rosenberg, national sales and marketing manager for Unique Truck Accessories. “We are able to network with other vendors as well as the attendees walking the aisles.” Added Joel Ayres, VP of sales and marketing at BEDSLIDE/Takit, “As the economy continues to recover, we have seen an increase in our fleet and commercial business. The NTEA show has proven to be a valuable place to meet with existing customers and to connect with new prospects. It’s the show to be at if you are selling into the commercial/fleet segment of the market.”
For additional information on the Work Truck Show, and to register, visit www.ntea.com.