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Restyled Raptor

Shelby American Restyles The Ford Raptor And Gives It 700hp.

Store Merchandising Is Key To Reaching Outdoor Truck Owners

BAK Industry's Charly Henley offers tips on how retailers can merchandise their displays to attract outdoor truck owners

Hot Trucks And Jeeps From The 2015 SEMA Show

Photo collage of some of the hottest Jeeps and trucks from the 2015 SEMA Show

Justin Matney’s Rigid Industries 4x4 Trophy Truck

This new 4x4 Trophy Truck is a game changer for off-road racing

The SCORE Baja 1000 Brings New Life Into The Truck Accessory Market

How race venues like the SCORE Baja 1000 is helping the truck accessory market

Brighter Sales Ahead

Everything Retailers And Restylers Need To Know About LED Lighting And How To Sell It...

Fast And Fabulous

An Exclusive First Look At The Hurst Heritage GSS Ram 1500

Exclusive: SEMA Show Trucks To Watch For

A sneak peek at three SEMA Show trucks from Westin,  Roadwire, and Traction Jack

Forward Thinking

Bob West, president and CEO of Westin Automotive Discusses the challenges truck accessory manufacturers and retailes face against growing OE vehicle accessories.

EXCLUSIVE: How Jobbers Can Make The Most Of A SEMA Show Experience

Industry veteran George Lathouris, Category Manager of the Off Road and Wheel and Tire market segments at Keystone, has been attending the SEMA Show for more than 30 years and has a few tricks up his sleeve to make the most of the world’s largest automotive show.

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