Posted: November 30, 2012
A Web Only Retailer Opens Up A Showroom And Installation Center
An on-line retailer, AZTrucks.com, finds its new local business expanding and opens a brick and mortar showroom.By TTM Staff
AZTrucks.com, an eleven year veteran of online retailing, has opened its’ first "click and mortar" truck accessory showroom. The Arizona based company opened a showroom in Tempe, Arizona at a popular auto plaza. The company sells custom parts and accessories for trucks, SUVs, vans and off-road vehicles. " This new showroom and service facility provides a way for the company to increase it’s local presence by offering truck accessory installation and service, as well as offering it's customers a place to actually see, touch and feel popular items," says Henry Perlmutter, AZtrucks partner and co-founder.
The move is part of a new strategy for the business, according to Perlmutter. While the company has focused entirely on web-based sales in the past, the storefront and installation center opens up a new sales channel for its’ growing base of local customers. "By expanding its’ use of a “just-in-time” inventory model, the business is able to keep its’ inventory and warehousing costs to a minimum, passing the savings along to its’ customers." Most parts are ordered as needed, and can be shipped either directly to the customer, or to its’ new location for customer pickup and installation. Items can be ordered either in-store or online.
As most of the parts the company sells are dependent on numerous make, model and year “applications” for virtually every pickup, van and SUV made in the past 50 years, even retailers with large warehouses and inventories often do not have just the part a customer is looking for. "By making full use of its’ extensive website catalog and minimizing it’s inventory, the savings are substantial. This allows AZtrucks to compete effectively in both the virtual and brick and mortar worlds", says Perlmutter.
AZtrucks.com was initially launched in November 2001 with just 24 products, and has since grown into one of the largest and most established truck accessory sites on the web. The website now consists of well over 1.5 million parts applications, and continues to grow daily.